Research involves systematic investigation of a subject in order to
establish the facts and arrive at a new conclusions. It being a
crucial endeavour, the researcher needs to cultivate a scientific
outlook. This book aims to help develop the scientific temper
required to carry out research work in the fields of commerce and
management in a meaningful way. Multiple examples showing methods
of conducting investigation in these fields are provided. It
explains the complexities of research methodology in a simple and
lucid manner. Hence, trying to fill the gap in the existing
literature on the subject.
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