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Preismanagement in Der Unternehmerischen Praxis - Probleme Der Organisatorischen Implementierung (German, Paperback, 1998 ed.) Loot Price: R1,617
Discovery Miles 16 170
Repayment Terms: R152 pm x 12*
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Preismanagement in Der Unternehmerischen Praxis - Probleme Der Organisatorischen Implementierung (German, Paperback, 1998 ed.):...

Preismanagement in Der Unternehmerischen Praxis - Probleme Der Organisatorischen Implementierung (German, Paperback, 1998 ed.)

Kai Wiltinger

Series: Neue Betriebswirtschaftliche Forschung (Nbf), 235

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Loot Price R1,617 Discovery Miles 16 170 | Repayment Terms: R152 pm x 12*

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Kai Wiltinger entwickelt ein Instrumentarium zur Problemanalyse organisatorischer Pricing-Prozesse. Der Autor weist anhand mehrerer Fallstudien empirisch nach, dass die bestehenden Organisationsformen vieler Unternehmen den Anforderungen eines effektiven Preismanage-ments nicht gerecht werden. Die so gewonnenen Erkenntnisse bieten aufgrund der systemati-schen Untersuchung der unterschiedlichen Problemkreise des strategischen und operativen Preismanagements eine solide Grundlage zur Uberprufung konkreter Pricing-Prozesse in der Unternehmenspraxis.
Verzeichnis: Der Autor entwickelt ein Instrumentarium zur Analyse der organisatorischen Prozesse des Preismanagements und zeigt, wie mit dessen Hilfe die Probleme der organisatorischen Implementierung systematisiert und Erscheinungsformen der Probleme aufgedeckt werden konnen."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Series: Neue Betriebswirtschaftliche Forschung (Nbf), 235
Release date: March 1998
First published: March 1998
Authors: Kai Wiltinger
Dimensions: 210 x 148 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 240
Edition: 1998 ed.
ISBN-13: 978-3-409-12845-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 3-409-12845-X
Barcode: 9783409128452

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