Negotiation is both an art and a science. It involves the
application of strategy, tactics and the right negotiation
approach. However, it also relies on the ability to manage ones`
ego and emotions. It is the subtle art of persuasion and mental
priming. Many decisions are taken on the unconscious level, only
then are they rationalized. Some events, both personal and
professional, are consequences of a coming together of random
moments, and small decisions that often prove life changing. A
skilled negotiator needs to master the power of subliminal stimuli
and focus in order to achieve their desired goals. They need to
harness the moment. This book is a collection of anecdotes from the
author's career which she has shared here in the hope that they
will trigger empowering memories from the readers' own experiences,
so that the next time they negotiate, they can feel confident and
empowered.
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