Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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Fashion Branding Unraveled (Paperback)
Loot Price: R1,691
Discovery Miles 16 910
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Fashion Branding Unraveled (Paperback)
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"Fashion Branding Unraveled" introduces and explains the concept of
brand and the process of brand development. The book clarifies
misconceptions, introduces new concepts, and proposes a
step-by-step roadmap for developing an effective brand, all within
the context of the fashion industry. Using an easy-to-understand
approach, relevant examples, and case studies, it applies the
theories and concepts covered, such as "mass customization" and
"M-branding," to a variety of industry segments, from luxury brands
to private labels. The book includes an examination of the latest
technologies, their applications, and--most important--their
effects on the future of branding.
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