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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries

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Fashion Branding Unraveled (Paperback) Loot Price: R1,691
Discovery Miles 16 910
Fashion Branding Unraveled (Paperback): Kaled K. Hameide

Fashion Branding Unraveled (Paperback)

Kaled K. Hameide

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Loot Price R1,691 Discovery Miles 16 910 | Repayment Terms: R158 pm x 12*

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"Fashion Branding Unraveled" introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and--most important--their effects on the future of branding.

General

Imprint: Fairchild Books
Country of origin: United Kingdom
Release date: April 2011
First published: February 2011
Authors: Kaled K. Hameide
Dimensions: 235 x 186 x 20mm (L x W x T)
Format: Paperback
Pages: 304
ISBN-13: 978-1-56367-874-5
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Fashion design
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN: 1-56367-874-8
Barcode: 9781563678745

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