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The Marketing Era - From Professional Practice to Global Provisioning (Hardcover) Loot Price: R4,044
Discovery Miles 40 440
Repayment Terms: R379 pm x 12*
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The Marketing Era - From Professional Practice to Global Provisioning (Hardcover): Kalman Applbaum

The Marketing Era - From Professional Practice to Global Provisioning (Hardcover)

Kalman Applbaum

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Loot Price R4,044 Discovery Miles 40 440 | Repayment Terms: R379 pm x 12*

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Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: October 2003
First published: 2004
Authors: Kalman Applbaum
Dimensions: 229 x 152 x 22mm (L x W x T)
Format: Hardcover
Pages: 272
ISBN-13: 978-0-415-94543-1
Categories: Books > Social sciences > Sociology, social studies > Anthropology > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-415-94543-7
Barcode: 9780415945431

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