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Digital Innovations for Customer Engagement, Management, and Organizational Improvement (Paperback)
Loot Price: R5,263
Discovery Miles 52 630
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Digital Innovations for Customer Engagement, Management, and Organizational Improvement (Paperback)
Expected to ship within 10 - 15 working days
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Over the past several years, digital technologies have
reestablished the ways in which corporations operate. On one hand,
technology has allowed companies to build a stronger knowledge of
its customer base, contributing to better consumer engagement
strategies. On the other hand, these technologies have also
integrated into the management and daily operations of companies,
resulting in increased performance and organizational improvement.
Remaining up to date with the implementation of these cutting-edge
technologies is key to a company's continued success. Digital
Innovations for Customer Engagement, Management, and Organizational
Improvement is an essential reference source that discusses and
strategizes the latest technologies and innovations and their
integration, implementation, and use in businesses, as well as
lifelong learning strategies in a digital environment. Featuring
research on topics such as consumer engagement, e-commerce, and
learning management systems, this book is ideally designed for
managers, business executives, marketers, consumer analysts, IT
consultants, industry professionals, academicians, researchers, and
students.
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