Organizational culture isn't just a hot topic--it's an untapped
asset and potential liability for all businesses. And yet, for all
its potential to make or break, few know how to manage cultures
with proficiency. Culture Your Culture: Innovating Experiences
@Work provides the much-needed "how-to" with Design of Work
Experience (DOWE). Tapping into human-centered design,
interdisciplinary innovation concepts, and other research, this
leading edge approach partners employees and their employers in
unprecedented ways to co-create solutions and differentiating
experiences that are customized, relevant, and profoundly impactful
to the organizations for which they are intended--all while
building employee engagement, learning agility, and capability. Be
open to changing mindsets, for this is not your typical business
book. Part-business case, part-instructional, and part-commentary,
the guidance offered here puts your organization--not some detached
case studies--at the center to envision how DOWE can help you
design solutions and experiences unique to your context. Culture
will no longer be esoteric or intangible, but overt, meaningful,
fully leveraged, and truly experienced. No more hacking through
trial and error to a culture that lacks sustainability. We can
practice the management of culture and organizational change
through lived experiences, with intention, rigor, and discipline.
Leaders, managers, teams, and employees alike will benefit from
understanding the need for this approach, how it's defined, why it
works, and what to do to successfully tackle business challenges
and positively influence lives with this innovative model--if you
are willing to do the work to get there.
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