Books > Reference & Interdisciplinary > Communication studies
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ETrust - Forming Relationships in the Online World (Hardcover)
Loot Price: R1,727
Discovery Miles 17 270
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ETrust - Forming Relationships in the Online World (Hardcover)
Series: Russell Sage Foundation Series on Trust
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There is one thing that moves online consumers to click add to
cart, that allows sellers to accept certain forms of online
payment, and that makes online product reviews meaningful: trust.
Without trust, online interactions can t advance. But how is trust
among strangers established on the Internet? What role does
reputation play in the formation of online trust? In eTrust,
editors Karen Cook, Chris Snijders, Vincent Buskens, and Coye
Cheshire explore the unmapped territory where trust, reputation,
and online relationships intersect, with major implications for
online commerce and social networking. eTrust uses experimental
studies and field research to examine how trust in anonymous online
exchanges can create or diminish cooperation between people. The
first part of the volume looks at how feedback affects online
auctions using trust experiments. Gary Bolton and Axel Ockenfels
find that the availability of feedback leads to more trust among
one-time buyers, while Davide Barrera and Vincent Buskens
demonstrate that, in investment transactions, the buyer s own
experience guides decision making about future transactions with
sellers. The field studies in Part II of the book examine the
degree to which reputation facilitates trust in online exchanges.
Andreas Diekmann, Ben Jann, and David Wyder identify a reputation
premium in mobile phone auctions, which not only drives future
transactions between buyers and sellers but also payment modes and
starting bids. Chris Snijders and Jeroen Weesie shift focus to the
market for online programmers, where tough competition among
programmers allows buyers to shop around. The book s third section
reveals how the quality and quantity of available information
influences actual marketplace participants. Sonja Utz finds that
even when unforeseen accidents hinder transactions lost packages,
computer crashes the seller is still less likely to overcome
repercussions from the negative feedback of dissatisfied buyers. So
much of our lives are becoming enmeshed with the Internet, where
ordinary social cues and reputational networks that support trust
in the real world simply don t apply. eTrust breaks new ground by
articulating the conditions under which trust can evolve and grow
online, providing both theoretical and practical insights for
anyone interested in how online relationships influence our
decisions."
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