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Beyond the Consumption Bubble (Hardcover) Loot Price: R4,749
Discovery Miles 47 490
Beyond the Consumption Bubble (Hardcover): Karin Ekstroem, Kay Glans

Beyond the Consumption Bubble (Hardcover)

Karin Ekstroem, Kay Glans

Series: Routledge Interpretive Marketing Research

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Loot Price R4,749 Discovery Miles 47 490 | Repayment Terms: R445 pm x 12*

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Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable. In the field of consumption research there is need for analytical rigor based on theory and empirical evidence as well as discussions that will inspire readers to ask important questions regarding future development. The contributors to this innovative volume are scholars and experts in the field of consumption representing a variety of disciplines such as anthropology, economics, history, marketing, political science, and sociology. This book not only provides readers with a nuanced picture of consumption, but intends to enrich and sharpen the general debate about society today.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Interpretive Marketing Research
Release date: December 2010
First published: 2011
Editors: Karin Ekstroem • Kay Glans
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Hardcover
Pages: 274
ISBN-13: 978-0-415-87849-4
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-415-87849-7
Barcode: 9780415878494

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