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Books > Social sciences > Sociology, social studies > Social institutions
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Beyond the Consumption Bubble (Paperback)
Loot Price: R1,477
Discovery Miles 14 770
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Beyond the Consumption Bubble (Paperback)
Series: Routledge Interpretive Marketing Research
Expected to ship within 12 - 17 working days
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Research on consumption can shed light on many fundamental
questions, such as the character of society, including social and
cultural dimensions; the relations between the generations;
dependency on technology and the risks involved; the rise of Asia
and its potential consumption preferences; the question of whether
we must continuously increase our consumption to avoid a recession
and whether this is ecologically sustainable. In the field of
consumption research there is need for analytical rigor based on
theory and empirical evidence as well as discussions that will
inspire readers to ask important questions regarding future
development. The contributors to this innovative volume are
scholars and experts in the field of consumption representing a
variety of disciplines such as anthropology, economics, history,
marketing, political science, and sociology. This book not only
provides readers with a nuanced picture of consumption, but intends
to enrich and sharpen the general debate about society today.
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