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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Elusive Consumption (Hardcover, Revised)
Loot Price: R4,576
Discovery Miles 45 760
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Elusive Consumption (Hardcover, Revised)
Expected to ship within 12 - 19 working days
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In the context of rising consumerism and globalization, books on
consumption are numerous. These tend to be firmly rooted in
particular disciplines, however sociology, anthropology, business
or cultural studies and as a result often present a blinkered view.
Charged with the mission of unravelling what consumption means and
how it operates, the worlds leading experts were flown to a
secluded location in Sweden to 'battle it out'. This pioneering
book represents the outcome. Ranging from the 'little black dress'
to on-line communities, Elusive Consumption challenges our very
understanding of consumerism. How successful is the advertising
world in manipulating our buying patterns? Does the global
marketplace promote cultural homogeneity or heterogeneity? Is the
West really more of a 'consumerist civilization' than other
countries? Does the advertising of certain products influence a
voters choice of political party? How are products associated and
marketed to different genders? These controversial topics and many
more are discussed. Covering virtually every aspect of the word
'consumerism', Elusive Consumption provides a state-of-the-art view
of the highly commercialized society we inhabit today. Some might
have it that consumers are unwitting pawns, completely lacking in
agency. Others might argue that consumer choices are empowering and
subtly shape production. Richard Wilk, Colin Campbell, John F.
Sherry, Richard Elliott, Russell Belk, and Daniel Miller who offers
the most persuasive argument in this battle royal?
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