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Books > Business & Economics > Business & management > Business strategy
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Design Innovation and Integration (Paperback)
Loot Price: R788
Discovery Miles 7 880
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Design Innovation and Integration (Paperback)
Expected to ship within 10 - 15 working days
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Design Innovation and Integration is more than just a toolkit; it
is a guidebook for the industry leaders of tomorrow, providing a
holistic understanding of the approaches, practices and tools
required to integrate design strategically within an organisation.
Novel solutions are required to meet complex problems, yet how to
make these solutions a reality is rarely addressed. This book
expands on existing design toolkits to provide an understanding of
the principles and methods that underpin such tools and align them
with organisational strategy. The aim is not to equip readers with
a stocktake list of design tools, but to assist them to learn how
to apply, adapt and re-mould tools to best suit their needs. It
also demonstrates the more complex process of design integration,
highlighting common pitfalls and opportunities. Drawing on over 10
years of independent research, authors Straker, Wrigley, and Nusem
share experiences and outcomes (along with personal repartees) from
their research, teaching and pet projects. The two key parts of
this book, Design Innovation and Design Integration, equip the
reader with an understanding of the theory encompassing these two
areas. This book can be leveraged by readers seeking to develop
their own design approach and to implement design in their
organisation. If you are looking to grow your influence and create
an environment in which design innovation can flourish, then this
book is for you.
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