0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Management of specific areas > Research & development management

Buy Now

New Product Development For Dummies (Paperback) Loot Price: R520
Discovery Miles 5 200
You Save: R30 (5%)

New Product Development For Dummies (Paperback)

Karol

 (sign in to rate)
List price R550 Loot Price R520 Discovery Miles 5 200 You Save R30 (5%)

Bookmark and Share

Expected to ship within 18 - 22 working days

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, "New Product Development for Dummies" offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategyGenerating bold new ideas for products and servicesUnderstanding what your customers really wantKeeping projects on track, on budget, and on-timeBuilding effective cross-functional teamsPlanning and executing a blockbuster launchCollaborating with global partnersMaximizing your chances for success

No matter what size or type of business you're in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: May 2007
First published: May 2007
Authors: Karol
Dimensions: 229 x 187 x 19mm (L x W x T)
Format: Paperback
Pages: 357
ISBN-13: 978-0-470-11770-5
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Promotions
Books > Promotion > For Dummies > Business
LSN: 0-470-11770-2
Barcode: 9780470117705

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Practical Case Studies in Digitalising…
Paperback R547 R518 Discovery Miles 5 180
Project Management For Engineering…
John M. Nicholas, Herman Steyn Paperback R581 Discovery Miles 5 810
The Oxford Handbook of Innovation…
Mark Dodgson, David M Gann, … Hardcover R4,532 Discovery Miles 45 320
The Fast Path to Corporate Growth…
Marc H. Meyer Hardcover R1,249 Discovery Miles 12 490
Air Pollution Control and Design
Pen-Chi Chiang, Xiang Gao Hardcover R2,791 Discovery Miles 27 910
Technology, Change and the Academic…
Jeremy Atkinson Paperback R1,657 Discovery Miles 16 570
Organizational Leadership for the Fourth…
Peter A C Smith, John Pourdehnad Hardcover R4,073 Discovery Miles 40 730
Accelerated Proficiency for Accelerated…
Raman K Attri Hardcover R1,313 R1,091 Discovery Miles 10 910
Power - Passive Option Writing…
Thomas J Homer Jd Cfp(r) Hardcover R717 Discovery Miles 7 170
The burqa and the miniskirt - The…
Angelo Bertolo Hardcover R690 Discovery Miles 6 900
Time Issues in Strategy and Organization
T.K. Das Hardcover R2,784 Discovery Miles 27 840
Contemporary Perspectives in Data Mining
Kenneth D. Lawrence, Ronald K. Klimberg Hardcover R2,620 Discovery Miles 26 200

See more

Partners