The global consumer product market is exploding. In 2006 alone,
150,000 new products were brought to market. Now for the bad news:
of those, fewer than 5% were hits, and fewer than 15% will even
exist five years from now.
Written for small business owners and entrepreneurs looking for
an inside track on new product development, "New Product
Development for Dummies" offers you a unique opportunity to learn
from two consummate insiders the secrets of successfully
developing, marketing and making a bundle from a new product or
service. You learn proven techniques for sizing up market potential
and divining customer needs. You get tested-in-the-trenches
strategies for launching a new product or service. And you get a
frank, in-depth appraisal of the most challenging issues facing new
product developers today, including the need to collaborate with
global partners, optimizing technology development for a 21st
century marketplace, getting start-up capital in an increasingly
competitive environment, and much more. Key topics covered include:
Developing a winning NPD strategyGenerating bold new ideas for
products and servicesUnderstanding what your customers really
wantKeeping projects on track, on budget, and on-timeBuilding
effective cross-functional teamsPlanning and executing a
blockbuster launchCollaborating with global partnersMaximizing your
chances for success
No matter what size or type of business you're in, this book
provides you with an unbeatable competitive advantage in the
booming global marketplace for new products and services.
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