This book demonstrates how media technologies shape amateur sports
and how some of these sports are modified. The author uses an
innovative measuring approach to analyze how people use media
technologies in conjunction with sports and how their relationship
with physical activity is affected by the ever-present influence of
the media. The research used includes a meta-theoretical analysis
of the current mediatization theory, as well as quantitative and
qualitative empirical research. The author integrates these aspects
into the new concept of media saturation, supplementing the current
theory and contributing to the wider body of knowledge in the field
of media and physical activity. The book analyzes different
perspectives in an interdisciplinary examination, ranging from
media and sport researchers to scholars in culture studies,
sociology, and psychology.
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