Books > History > American history
|
Not currently available
The Obama Victory - How Media, Money, and Message Shaped the 2008 Election (Paperback)
Loot Price: R642
Discovery Miles 6 420
|
|
The Obama Victory - How Media, Money, and Message Shaped the 2008 Election (Paperback)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Barack Obama's stunning victory in the 2008 presidential election
will go down as one of the more pivotal in American history. Given
America's legacy of racism, how could a relatively untested
first-term senator with an African father defeat some of the giants
of American politics?
In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall
Jamieson draw upon the best voter data available, The National
Annenberg Election Survey, as well as interviews with key advisors
to each campaign, to illuminate how media, money, and messages
shaped the 2008 election. In a crisp, incisive narrative, the
authors identify the candidates' major themes--Maverick versus
Mc-Same; Change versus Tax and Spend Liberal, etc.--and then apply
them to the five main periods of the campaign: the early summer;
the period from the vice presidential nominations through the
conventions; the financial meltdown from mid-September to
mid-October; the two weeks after the final debate; and the final
week. Throughout, they explain how both sides worked the media to
reinforce or combat images of McCain as too old and Obama as not
ready; how Obama used a very effective rough-and-tumble radio and
cable campaign that was largely unnoticed by the mainstream media;
how the Vice Presidential nominees impacted the campaign; how
McCain's age and Obama's race affected the final vote, and much
more. Analyzing each nominee's broadcast, cable, and radio
spending, the authors conclude that Obama's media campaign was more
savvy than McCain's, and that early voting and the complete
collapse of campaign finance reform will change elections for years
to come.
Briskly written and filled with surprising insights, The Obama
Victory goes beyond opinion to offer the most authoritative account
available of precisely how and why Obama won the presidency.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.