Is it time for traditional hotels to check out? As one of the
world's most established industries, the hotel sector has remained
relatively unchanged and unchallenged for decades. Yet traditional
hotels have recently come under increasing pressure on two major
fronts: from disruptors in the sharing economy such as Airbnb, and
by a rising wave of modern consumers who have become re-educated by
social media and hotel comparison websites. Can this traditionally
slow-moving sector reinvent itself or will it become increasingly
marginalized? Is it time for traditional hotels to check out?
Increasing numbers of hoteliers believe that traditional hotels are
on the brink of a resurgence in popularity. Global hotel chains are
catching up to modern trends - adding technologized curation and
personalisation to their offerings. In Checking Out, Katherine
Doggrell interviews key figures in the hotel industry and draws
upon various case studies to explore the ways in which this
traditionalist industry can remain relevant in the 21st century.
The hotel 'experience' has been redefined, as guests now value fast
Wi-Fi and mobile check-ins over room service and mini-fridges.
Checking Out is an engaging investigation into the unprecedented
challenges that face the hotel sector in the digital era and the
strategies that are being employed by its leaders and innovators.
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