On June 28, 1970, two thousand gay and lesbian activists in New
York, Los Angeles, and Chicago paraded down the streets of their
cities in a new kind of social protest, one marked by celebration,
fun, and unashamed declaration of a stigmatized identity.
Forty-five years later, over six million people annually
participate in 115 Pride parades across the United States. They
march with church congregations and college gay-straight alliance
groups, perform dance routines and marching band numbers, and
gather with friends to cheer from the sidelines. With vivid
imagery, and showcasing the voices of these participants, Pride
Parades tells the story of Pride from its beginning in 1970 to
2010. Though often dismissed as frivolous spectacles, the author
builds a convincing case for the importance of Pride parades as
cultural protests at the heart of lesbian, gay, bisexual, and
transgender (LGBT) community. Weaving together interviews, archival
reports, quantitative data, and ethnographic observations at six
diverse contemporary parades in New York City, Salt Lake City, San
Diego, Burlington, Fargo, and Atlanta, Bruce describes how Pride
parades are a venue for participants to challenge the everyday
cultural stigma of being queer in America, all with a flair and
sense of fun absent from typical protests. Unlike these political
protests that aim to change government laws and policies, Pride
parades are coordinated, concerted attempts to improve the standing
of LGBT people in American culture.
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