Tips and techniques from a professional marketer show photographers
how to sculpt a successful photography business. With simple,
straightforward strategies, this resource helps photographers
create a brand, target a market, fashion a comfortable and savvy
studio, run an effective consultation, and build strong
interpersonal relationships. The advice goes beyond the technical
and offers ideas for kids clubs, bundling products, and creating
special portrait promotions that keep customers coming back--from
an engagement portrait session to the wedding to maternity and new
baby photographs, to family holiday cards and more. Comprehensive
and effective, these techniques help photographers achieve and
surpass business goals.
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