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Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > Serials, periodicals, abstracts, indexes

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Women's Periodicals in the United States - Consumer Magazines (Hardcover, New) Loot Price: R2,435
Discovery Miles 24 350
Women's Periodicals in the United States - Consumer Magazines (Hardcover, New): Kathleen L. Endres, Therese Lueck

Women's Periodicals in the United States - Consumer Magazines (Hardcover, New)

Kathleen L. Endres, Therese Lueck

Series: Historical Guides to the World's Periodicals and Newspapers

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Loot Price R2,435 Discovery Miles 24 350 | Repayment Terms: R228 pm x 12*

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Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience.

This reference book is a guide to women's consumer magazines published in the United States. Included are profiles of 75 magazines read chiefly by women. Each profile discusses the publication history and social context of the magazine and includes bibliographical references and a summary of publication statistics. Some of the magazines included started in the 19th century and are no longer published. Others have been available for more than a century, while some originated in the last decade. An introductory chapter discusses the history of U.S. consumer women's magazines, and a chronology charts their growth from 1784 to the present.

General

Imprint: Greenwood Press
Country of origin: United States
Series: Historical Guides to the World's Periodicals and Newspapers
Release date: July 1995
First published: July 1995
Authors: Kathleen L. Endres • Therese Lueck
Dimensions: 235 x 156 x 33mm (L x W x T)
Format: Hardcover
Pages: 528
Edition: New
ISBN-13: 978-0-313-28631-5
Categories: Books > Social sciences > General
Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > Serials, periodicals, abstracts, indexes
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
LSN: 0-313-28631-0
Barcode: 9780313286315

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