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Launching New Ventures - An Entrepreneurial Approach (Paperback, 8th edition)
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Launching New Ventures - An Entrepreneurial Approach (Paperback, 8th edition)
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LAUNCHING NEW VENTURES, 8e provides tomorrow's entrepreneurs with
the tools to launch a successful new business in a global
marketplace today. When you have completed this book and its
activities, you will not be able to make a wise decision about
whether entrepreneurship is for you, you will have learned and
practiced the skills and tools needed for success. Even if you
decide that entrepreneurship is not for you, the skills and tools
you will have acquired will be valuable in any career you choose
because every career is associated with business. You will find
that the book has a journalistic style, so it's very readable. And
with the new inline digital activities, you'll be able to break up
your reading with a learning activity to reinforce what you've
read. Part One introduces the foundations of entrepreneurship and
helps you understand the entrepreneur's journey including the kinds
of decisions that entrepreneurs make. It also explains the
opportunity creation process and the tasks that you must undertake
before starting a business. Part Two addresses the heart of
entrepreneurial activity -- the development and testing of a new
business model through feasibility analysis. Here you will learn
the tools and skills needed to validate an opportunity, build a
founding team, and estimate startup requirements. Part Three
focuses on the planning that goes into designing an effective,
scalable startup organization including a marketing plan. It also
addresses the key topics of ethics, social responsibility, and the
legal form of organization. Part Four looks at planning for growth
and change in your new organization and includes growth funding,
growth strategies, accessing the public markets, and planning for
harvest and exit.
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