"Plan B" should be MANDATORY reading before you ever consider
creating a business. It was written to provide the "business
readiness" needed for those who have no successful entrepreneurial
experience. You will learn the good, bad, and ugly about each of
the four ways to create a business (start a business, buy a
business, buy a franchise, and network marketing.) You will learn
what due diligence you must do before you start spending your time
and your money.
"Plan B" answers the three IF questions: If you have what it takes
to create a business. If you really want to start a business now
that you know what it will take. If you want to create one
independently or with a team.
Then it answers the WHAT NEXT questions as you determine the best
"Plan B "option for you and for your preferred work lifestyle.
It ensures you are ready for the journey. You understand some of
the rabbit holes that lie ahead, and the resources your will need
so you won't be in the 80% of new businesses that fail in the first
three years. Instead you will be part of the 20% with long term
success.
Through numerous examples, assessments, and stories of business
successes and failures you will know if you are ready. You will be
able to engage both your head and your heart for the thrilling
adventure of creating your "Plan B." Kathleen shows you how.
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