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Books > Social sciences > Sociology, social studies > Social institutions > Work & labour

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Mothers and Work in Popular American Magazines (Hardcover, New) Loot Price: R2,806
Discovery Miles 28 060
Mothers and Work in Popular American Magazines (Hardcover, New): Kathryn Keller

Mothers and Work in Popular American Magazines (Hardcover, New)

Kathryn Keller

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Loot Price R2,806 Discovery Miles 28 060 | Repayment Terms: R263 pm x 12*

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Drawing on articles appearing in popular women's magazines from 1950 to 1989, this study documents changes in justifications of gender-based divisions of labor in the home and workplace. The study details the types of rationalizations that have been used to reconcile one new familial arrangement--two-parent workers with traditional gender values that promote men as breadwinners/fathers and women as housewives/mothers. The study reveals that changes have taken place only within the context of being a "good mother." A serious analysis of women's burden of being both breadwinner and homemaker, therefore, has not occurred. Women's magazines serve as moral guides for their readers, providing justifications for both working and nonworking readers. They rely heavily on "experts" to provide personal direction to their readers. This work is in the same vein as Susan Faludi's Backlash, which examines the use of the media in the control of gender ideologies.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: March 1994
First published: March 1994
Authors: Kathryn Keller
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Hardcover
Pages: 208
Edition: New
ISBN-13: 978-0-313-28864-7
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Sociology, social studies > Gender studies > General
Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
Books > Social sciences > Sociology, social studies > Social institutions > Family & relationships > General
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LSN: 0-313-28864-X
Barcode: 9780313288647

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