Books > Reference & Interdisciplinary > Communication studies > Research methods
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Research Methods, Statistics, and Applications (Paperback, 3rd Revised edition)
Loot Price: R3,692
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Research Methods, Statistics, and Applications (Paperback, 3rd Revised edition)
Expected to ship within 9 - 15 working days
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Research Methods, Statistics, and Applications by Kathrynn A. Adams
and Eva K. McGuire is designed to give students the experience of
being a researcher by combining the interrelated concepts of
research methods and statistics to better explain how the research
process incorporates both elements. Employing a conversational tone
throughout, coupled with an emphasis on decision-making, this
best-selling text will spark students' interest in conducting
research and improve their ability to critically analyze research
in their daily lives. The Third Edition includes a new chapter on
measurement to better highlight its critical importance, updates
for the 7th edition of the Publication Manual of the American
Psychological Association, new examples related to social justice,
additional sections on qualitative research methods, and more
thorough integration of research ethics information and tips
throughout each chapter.
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