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Books > Business & Economics > Business & management > Management of specific areas > Research & development management

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Customer Relationship Management und Innovationserfolg (German, Paperback, 2005 ed.) Loot Price: R2,072
Discovery Miles 20 720
Repayment Terms: R194 pm x 12*
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Customer Relationship Management und Innovationserfolg (German, Paperback, 2005 ed.): Katrin Krieger

Customer Relationship Management und Innovationserfolg (German, Paperback, 2005 ed.)

Katrin Krieger; Foreword by Holger Ernst

Series: Betriebswirtschaftslehre Fur Technologie Und Innovation, 50

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Loot Price R2,072 Discovery Miles 20 720 | Repayment Terms: R194 pm x 12*

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Katrin Krieger identifiziert Erfolgsmuster des Einsatzes von CRM im Innovationsmanagement. Sie macht den Zusammenhang zwischen CRM-orientierter Strategie, Struktur sowie Technologie und dem Innovationserfolg transparent und zeigt insbesondere die Wirkungsweise von Wissensmanagement und Multi Channel Management in den einzelnen Phasen des Innovationsprozesses auf.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Betriebswirtschaftslehre Fur Technologie Und Innovation, 50
Release date: October 2005
First published: 2005
Authors: Katrin Krieger
Foreword by: Holger Ernst
Dimensions: 210 x 148 x 20mm (L x W x T)
Format: Paperback
Pages: 372
Edition: 2005 ed.
ISBN-13: 978-3-8350-0151-0
Languages: German
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0151-5
Barcode: 9783835001510

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