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Everyday Aesthetics - Prosaics, the Play of Culture and Social Identities (Paperback)
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Everyday Aesthetics - Prosaics, the Play of Culture and Social Identities (Paperback)
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Katya Mandoki advances in this book the thesis that it is not only
possible but crucial to open up the field of aesthetics
(traditionally confined to the study of art and beauty) toward the
richness and complexity of everyday life. She argues that in every
process of communication, whether face to face or through the
media, fashion, and political propaganda, there is always an excess
beyond the informative and functional value of a message. This
excess is the aesthetic. Following Huizinga's view of play as an
ingredient of any social environment, Mandoki explores how various
cultural practices are in fact forms of playing since, for the
author, aesthetics and play are Siamese twins. One of the unique
contributions of this book is the elaboration and application of a
semiotic model for the simultaneous analysis of social interactions
in the four registers, namely visual, auditory, verbal and body
language, to detect the aesthetic strategies deployed in specific
situations. She argues that since the presentation of the self is
targeted towards participants' sensibilities, aesthetics plays a
key role in these modes of exchange. Consequently, the author
updates important debates in this field to clear the way for a
socio-aesthetic inquiry through contexts such as the family,
school, medical, artistic or religious traditions from which social
identities emerge.
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