This study presents the first-of-its-kind in the area of mango
supply chain and exporting in Myanmar. It mainly focuses on
hindrances and opportunities of mango exporting faced by growers,
marketers and exporters from two different study areas. An
exploratory research approach was applied to investigate hindrances
and opportunities in mango supply chain. The results showed that
most growers have the strong intention for export and could not
produce quality fruits due to the lack of post-harvest facilities
and the absence of Good Agricultural Practices (GAP) standards. The
marketers said that higher quality produce could not always get
higher price due to oversupply conditions. Exporters want the
improvement of current transportation facilities. Information flow
and collaboration between the stakeholders is very important from
the expert's point of view. Myanmar mango exporting can be improved
by changing trade policies, plant quarantine policies and inviting
foreign direct investment. Inclusion of consumers in the future
studies is highly recommended in order to span boundaries of
knowledge provided by this study which includes growers, marketers,
and exporters.
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