Traditionally, innovation has been considered difficult to manage,
as it occurs through contingent discoveries and inventions. For
effective innovation management, it is necessary to determine what
provides new value to customers and achieve this new value
efficiently, while solving the technical problems. This book
explores how innovation management for industrial revitalization
and activation are conducted in Japanese companies. 'Innovation'
has diverse definitions, but the editors of this book have adopted
the one proposed by J A Schumpeter. The features of innovation
management in Japanese companies are considered systematically in
the book. Positive analyses using questionnaires and innovation
management strategy in individual industries and companies is also
explored in detail.
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