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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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Marketing and Consumption in Modern Japan (Hardcover)
Loot Price: R4,936
Discovery Miles 49 360
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Marketing and Consumption in Modern Japan (Hardcover)
Series: Routledge Studies in the Growth Economies of Asia
Expected to ship within 12 - 19 working days
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This work explores the development in Japan throughout the 20th
century of marketing, consumption and marketing thought. It shows
how Japan had a long established indigenous tradition of marketing
thought, separate from Western marketing thought, and discusses how
Japanese marketing thought was applied in the form of new marketing
activities, which, responding to changing patterns of consumption,
contributed considerably to Japan's economic success. The book
concludes with a discussion of how Japanese marketing and marketing
thought are likely to develop at a time when globalization and
international marketing are having an increasing impact in Japan.
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