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Marketing and Consumption in Modern Japan (Hardcover) Loot Price: R4,645
Discovery Miles 46 450
Repayment Terms: R435 pm x 12*
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Marketing and Consumption in Modern Japan (Hardcover): Kazuo Usui

Marketing and Consumption in Modern Japan (Hardcover)

Kazuo Usui

Series: Routledge Studies in the Growth Economies of Asia

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Loot Price R4,645 Discovery Miles 46 450 | Repayment Terms: R435 pm x 12*

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This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It shows how Japan had a long established indigenous tradition of marketing thought, separate from Western marketing thought, and discusses how Japanese marketing thought was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese marketing and marketing thought are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Studies in the Growth Economies of Asia
Release date: February 2014
First published: March 2014
Authors: Kazuo Usui
Dimensions: 234 x 156 x 20mm (L x W x T)
Format: Hardcover
Pages: 260
ISBN-13: 978-0-415-32313-0
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-415-32313-4
Barcode: 9780415323130

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