Building on the author's previous book, Financial Aspects of
Marketing, Marketing Finance stresses the pivotal relationship
between finance and strategy in the marketing process, and clearly
demonstrates the techniques and calculations that are necessary to
formulate a comprehensive plan. Professor Ward also concentrates on
how financial input in marketing can create shareholder value and
demonstrates how to achieve the required integration of the finance
function with marketing for the successful modern business.
Marketing Finance is backed up with a number of integrated industry
examples and case studies to demonstrate the success and failure
caused by the marketing finance interface.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
