Be a Person - enterprise executive edition Social media books are a
dime a dozen, but this book presents everything an enterprise
executive needs to know to understand how to build a social media
presence online, from the strategy to organizational readiness to
how to approach social media. By reading this book, executives can
learn how social media can improve the bottom line, employee
engagement and retention, and organizational efficiency. This is a
shorter version of the full Be a Person book which goes into much
more detail and is intended for implementers rather than managers.
Topics in the executive version include why social media is
relevant to business, how to create social media strategies, the 10
commandments of social media, and how to engage with social media.
Written in an easy, informal, non-technical style, the book
presents everything executives need to understand how to build a
social presence online - Fast
General
Imprint: |
Createspace Independent Publishing Platform
|
Country of origin: |
United States |
Release date: |
July 2011 |
First published: |
July 2011 |
Authors: |
Ken Morris Jd
• Robbie Johnson
• Mike Ellsworth
|
Dimensions: |
203 x 133 x 7mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
132 |
ISBN-13: |
978-1-4635-9212-7 |
Categories: |
Books >
Computing & IT >
Internet >
General
|
LSN: |
1-4635-9212-4 |
Barcode: |
9781463592127 |
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