Be a Person - small and medium business executive edition
Social media books are a dime a dozen, but this book presents
everything an executive of a small to medium size business needs to
know to understand how to build a social media presence online,
from the strategy to organizational readiness to how to approach
social media.
This is a shorter version of the full Be a Person book which
goes into much more detail and is intended for implementers rather
than managers.
Topics in the executive version include wny it's important to Be
a Person, not a company, why social media is relevant to business,
how to create social media strategies, the 10 commandments of
social media, and how to engage with social media.
Written in an easy, informal, non-technical style, the book
presents everything business executives need to understand how to
build a social presence online - Fast
General
Imprint: |
Createspace Independent Publishing Platform
|
Country of origin: |
United States |
Release date: |
June 2011 |
First published: |
June 2011 |
Authors: |
Ken Morris Jd
• Robbie Johnson
• Mike Ellsworth
|
Dimensions: |
203 x 133 x 7mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
132 |
ISBN-13: |
978-1-4635-6896-2 |
Categories: |
Books >
Computing & IT >
Internet >
General
|
LSN: |
1-4635-6896-7 |
Barcode: |
9781463568962 |
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