Books > Reference & Interdisciplinary > Communication studies > Media studies
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Culture First! - Promoting Standards In The New Media Age (Hardcover)
Loot Price: R3,615
Discovery Miles 36 150
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Culture First! - Promoting Standards In The New Media Age (Hardcover)
Series: Cultural Studies: Bloomsbury Academic Collections
Expected to ship within 12 - 17 working days
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We are increasingly conscious of living in an era whose scale,
dimensions and implications we do not fully comprehend.
'Interactivity', 'virtual reality' and 'global communications' are
some of the most obvious dimensions of this new reality. Its
implications include cross-media acquisitions and mergers by
players like Murdoch, Viacom and Disney, and major questions about
the future of the printed word and reading. This book does not
attempt to offer a broad survey of the new digital age in all its
aspects. Instead, it restricts its questions to cultural standards
and the issue of quality in media. Culture First! argues that the
proper study of culture is normative; and that the proper, and
neglected, purpose of cultural studies should be the nurturing of
normative argument and judgement. This purpose can be better
pursued if we return to the distinction between our 'best self' and
our 'ordinary self' when thinking about cultural questions; if we
seek to articulate and think rigorously about aesthetic and ethical
standards; and if we recognize the specific cultural values of the
printed word and reading as an activity and that the printed word
is more than just a medium.
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