Product Planning Essentials (Hardcover, 2nd edition)

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	May 2011
First published:	2011
Authors:	Kenneth Kahn
Dimensions:	229 x 152 x 28mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	280
Edition:	2nd edition
ISBN-13:	978-0-7656-2607-3
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Promotions
LSN:	0-7656-2607-1
Barcode:	9780765626073

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