Since Nimmo and Savage's groundbreaking work, "Candidates and
Their ImageS" (1976), there has been no book dedicated solely to
the examination of political candidate images. This volume adds to
the development of the candidate image construct initiated by Nimmo
and Savage. It provides a compendium of state-of-the-art theory and
research of candidate images and image formation in the U.S.
presidential elections. The contributors to this work, among the
best-known in the field of political communication, describe and
explain how presidential election results hinge on voter
perceptions of candidates and how candidates seek to construct
images that attract the most votes. The volume integrates issues of
voter decision-making, media messages, campaigning, debate effects,
and political advertising into the development of political
communication theory. It will be a valuable resource for scholars
and students of political communication.
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