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Spanish-Language Television in the United States - Fifty Years of Development (Hardcover)
Loot Price: R4,321
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Spanish-Language Television in the United States - Fifty Years of Development (Hardcover)
Series: Routledge Research in Cultural and Media Studies
Expected to ship within 12 - 17 working days
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Since its introduction in the early 1960s, Spanish-language
television in the United States has grown in step with the Hispanic
population. Industry and demographic projections forecast rising
influence through the 21st century. This book traces U.S.
Spanish-language television's development from the 1960s to 2013,
illustrating how business, regulation, politics, demographics and
technological change have interwoven during a half century of
remarkable change for electronic media. Spanish-language media play
key social, political and economic roles in U.S. society,
connecting many Hispanics to their cultures of origin, each other,
and broader U.S. society. Yet despite the population's increasing
impact on U.S. culture, in elections and through an estimated $1.3
trillion in spending power in 2014, this is the first comprehensive
academic source dedicated to the medium and its history. The book
combines information drawn from the business press and trade
journals with industry reports and academic research to provide a
balanced perspective on the origins, maturation and accelerated
growth of a significant ethnic-oriented medium.
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