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Radical Behaviorism and Cultural Analysis (Hardcover, 1st ed. 2018)
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Radical Behaviorism and Cultural Analysis (Hardcover, 1st ed. 2018)
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This book shows how the three-term contingency paradigm created by
B.F. Skinner can be applied to describe and explain cultural
practices phenomena produced by complex relations between behavior
and environment. It updates the academic debate on the best
paradigm to analyze complex social interactions (contingency or
metacontingency), arguing that Skinner's three-term contingency -
the conceptual tool created to analyze human behavior by
decomposing it in three parts: discriminative stimulus, operant
response and reinforcement/punishment - is the best unit of
analysis since what is selected in social interactions are not the
actions of the group but of individuals gathered in a group
situation to form an articulated and interlocked behavioral
practice.The author argues in favor of a relational approach to
study behavior and identifies its theoretical foundations in the
philosophy of Ernst Mach, especially in Mach's concept of
functional relations and its influence on Skinner. Departing from
this theoretical framework, the author argues that behavior can
only be studied through the analysis of how it emerges from
relations, and cannot be explained by hypothetical constructs such
as cognitive maps, personality formation mechanisms, drives, traits
and preconceived motivational forces. Radical Behaviorism and
Cultural Analysis will be of interest to psychology researchers and
students interested in the theoretical foundations of behavior
analysis, as well as to social scientists and policy makers from
other areas interested in how behavior analysis can be used to
study complex social interactions and how it can be applied to
build a more fair and sustainable society through cultural planning
and the development of prosocial behavior.
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