"A wide-ranging inquiry into an important area of contemporary
scholarly interest, and also an engaging, well written and
intelligently conceived collection." -Eric Smoodin, author of
Animating Culture: Hollywood Cartoons From the Sound Era
Despite the success of Bugs Bunny, Daffy Duck, and their Looney
cohorts, Warner Bros. animation worked in the shadow of Disney for
many years. The past ten years have seen a resurgence in Warner
Bros. animation as they produce new Bugs Bunny cartoons and
theatrical features like Space Jam as well as television shows like
Tiny Toon Adventures and Animaniacs. While Disney's animation plays
it safe and mirrors traditional cinema stories, Warner Bros. is
known for a more original and even anarchistic style of narration,
a willingness to take risks in story construction, a fearlessness
in crossing gender lines with its characters, and a freedom in
breaking boundaries. This collection of essays looks at the history
of Warner Bros. animation, compares and contrasts the two studios,
charts the rise and fall of creativity and daring at Warner's, and
analyzes the ways in which the studio was for a time transgressive
in its treatment of class, race, and gender. It reveals how safety
and commercialization have, in the end, triumphed at Warner Bros.
just as they much earlier conquered Disney.
The book also discusses fan parodies of Warner Bros. animation
on the Internet today, the Bugs Bunny cross-dressing cartoons,
cartoons that were censored by the studio, and the merchandising
and licensing strategies of the Warner Bros. studio stores.
Contributors are Donald Crafton, Ben Fraser, Michael Frierson,
Norman M. Klein, Terry Lindvall, Bill Mikulak, Barry Putterman,
Kevin S. Sandler, Hank Sartin, Linda Simensky, Kirsten Moana
Thompson, Gene Walz, and Timothy R. White.
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