The Out-of-Home Immersive Entertainment Frontier - Expanding Interactive Boundaries in Leisure Facilities (Hardcover)

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many familiar organisations in every facet of the digital out-of-home entertainments industry. The result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2017
First published:	2014
Authors:	Kevin Williams • Michael Mascioni
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
ISBN-13:	978-1-138-44052-4
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Promotions
LSN:	1-138-44052-3
Barcode:	9781138440524

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