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The Out-of-Home Immersive Entertainment Frontier - Expanding Interactive Boundaries in Leisure Facilities (Hardcover)
Loot Price: R5,488
Discovery Miles 54 880
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The Out-of-Home Immersive Entertainment Frontier - Expanding Interactive Boundaries in Leisure Facilities (Hardcover)
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Digital Out of Home Entertainment is rather an arcane description
for one of the fastest growing technology-sectors. These forms of
interactive technology, often established on a 'pay per use' basis
are transforming the customer experience in shops, cinemas,
museums; almost any environment where consumers are congregating.
Kevin Williams and Michael Mascioni's The Out-of-Home Immersive
Entertainment Frontier provides a 'state of play' exploration of
the successes, the emerging new applications and the strategies
that inform them. The authors interviewed nearly 70 leading
executives from many familiar organisations in every facet of the
digital out-of-home entertainments industry. The result is an
essential guide for entertainment executives as well as those
involved in retailing, the hotel industry, mobile communications,
museums and heritage.
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