The Branding of Right-Wing Activism - The News Media and the Tea Party (Paperback)

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

General

Imprint:	Oxford UniversityPress
Country of origin:	United States
Release date:	September 2018
Authors:	Khadijah Costley White (Assistant Professor of Journalism and Media Studies)
Dimensions:	236 x 162 x 17mm (L x W x T)
Format:	Paperback
Pages:	288
ISBN-13:	978-0-19-087932-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > Political ideologies > Conservatism & right-of-centre democratic ideologies Books > Social sciences > Politics & government > Political activism > Pressure groups & lobbying Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Promotions
LSN:	0-19-087932-7
Barcode:	9780190879327

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