THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER
DIGITAL STRATEGIES
"The Sponsorship Seeker's Toolkit," fourth edition, makes
cutting-edge, best-practice sponsorship not only achievable, but
sensible and straightforward. Corporate sponsorship experts Kim
Skildum-Reid and Anne-Marie Grey have updated their classic guide
to put you miles ahead of the competition.
New material includes the integration of social media into
existing strategies, developing leverage ideas for proposals, more
case studies than ever, and important trends in the world of
corporate sponsorship.
PRAISE FOR "THE SPONSORSHIP SEEKER'S TOOLKIT"
""This book leads you step-by-step through the choices you have
to make throughout the process, from gathering internal support to
renewal. I have never read a better how-to book on seeking
sponsors."" -- AD MAATJENS, Founder and Director, Sponsorreport
""One of the best and most thorough how-to books in fundraising
A must-read orientation for nonprofits considering transforming
their approach or venturing into the exciting world of sponsorship
"" -- KYLA SHAWYER, Chair of the International Fundraising Congress
(IFC), Chief Operating Officer, SCIA - International Alliance
""The Sponsorship Seeker's Toolkit contains all the information
you'll need to successfully develop, deliver, and manage a
best-practice sponsorship program, using an easy-to-understand,
step-by-step process supported by useful case studies and example
templates."" -- KYM OBERAUER, founder of
PracticalSponsorshipIdeas.com
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