"This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike."
-Marshall Scott Poole, Texas A&M University
"Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content
analysis."
-William Evans, Georgia State University
Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.
The Content Analysis Guidebook provides readers:
- Numerous examples from across the social sciences
- Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
- Pedagogical tools in an easy to understand format
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