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Soft Power With Chinese Characteristics - China's Campaign for Hearts and Minds (Hardcover)
Loot Price: R3,410
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Soft Power With Chinese Characteristics - China's Campaign for Hearts and Minds (Hardcover)
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This book examines the Chinese Communist Party's attempts to
improve China's image around the world, thereby increasing its
"soft power." This soft, attractive form of power is crucial if
China is to avoid provoking an international backlash against its
growing military and economic might. The volume focuses on the
period since Xi Jinping came to power in 2012, and is global in
scope, examining the impact of Chinese policies from Hong Kong and
Taiwan to Africa and South America. The book explains debates over
soft power within China and delves into case studies of important
policy areas for China's global image campaign, such as film, news
media and the Confucius Institutes. The most comprehensive work of
its kind, the volume presents a picture of a Chinese leadership
that has access to vast material resources and growing global
influence but often struggles to convert these resources into
genuine international affection. With a foreword by Joseph Nye,
Soft Power With Chinese Characteristics will be invaluable to
students and scholars of Chinese politics and Chinese media, as
well as international relations and world politics more generally.
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