In the wake of the 1987 Brundtland Report, sustainable development
has become key to the management systems within businesses, and a
means by which companies can increase their long-term value. Being
a 'sustainable company' increasingly means 'staying alive in
business' and has become a necessity for all kinds of enterprises,
from the micro-sized to global corporations. In more recent years,
many companies, and indeed governments, have looked at
sustainability as a means to combat the multiple challenges of
environmental accidents, global warming, resource depletion,
energy, poverty and pollution. However, being sustainable or
maintaining sustainability is not an easy task for a company's
management function. It needs continuous support and engagement
from the board, the executive management, staff and other
stakeholders alike. Additionally, it brings extra costs to the
company in terms of hiring trained staff, organising continuous
training in the company, publishing sustainability reports and
subscribing to a rating system. Sustainability must be nourished by
a company's board as well as by all of its departments, such as
accounting, marketing and human resources. By the same token, it is
not enough for a company simply to declare itself a 'sustainable
business' or rely on past measures and reputation; sustainability
is an ongoing activity and one which has to be proved by
periodically disclosing sustainability reports, according to
international rating systems. In Sustainability and Management: An
International Perspective, Kiymet Caliyurt and UElku Yuksel bring
together international authors from a variety of specialisations to
discuss the development, aspects, problems, roadmap, trends and
disclosure systems for sustainability in management. The result is
a lively, insightful exposition of the field.
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