Social media is becoming increasingly attractive for users. It is a
fast way to communicate ideas and a key source of information. It
is therefore one of the most influential mediums of communication
of our time and an important area for audience research. The growth
of social media invites many new questions such as: How can we
analyze social media? Can we use traditional audience research
methods and apply them to online content? Which new research
strategies have been developed? Which ethical research issues and
controversies do we have to pay attention to? This book focuses on
research strategies and methods for analyzing social media and will
be of interest to researchers and practitioners using social media,
as well as those wanting to keep up to date with the subject. This
book was originally published as a special issue of the Journal of
Technology in Human Services.
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