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Neuronale Netze Im Marketing-Management - Praxisorientierte Einfuhrung in Modernes Data-Mining (German, Paperback, 2nd 2., Uberarb. U. Erw. Aufl. 2003 ed.) Loot Price: R1,600
Discovery Miles 16 000
Repayment Terms: R150 pm x 12*
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Neuronale Netze Im Marketing-Management - Praxisorientierte Einfuhrung in Modernes Data-Mining (German, Paperback, 2nd 2.,...

Neuronale Netze Im Marketing-Management - Praxisorientierte Einfuhrung in Modernes Data-Mining (German, Paperback, 2nd 2., Uberarb. U. Erw. Aufl. 2003 ed.)

Klaus-Peter Wiedmann, Frank Buckler

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Loot Price R1,600 Discovery Miles 16 000 | Repayment Terms: R150 pm x 12*

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Wiedmann/Buckler stellen Moglichkeiten des Einsatzes Neuronaler Netze im Marketing-Management auf der Basis interessanter Softwarelosungen vor.
Der Leser erhalt einen komprimierten Uberblick uber alle relevanten methodischen Ansatze, Software- und Losungsanbieter. Die 2. Auflage wurde uberarbeitet und um neue Verfahren aus der Methodenforschung sowie die NEUSREL-Analyse erweitert."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Release date: June 2003
First published: June 2003
Editors: Klaus-Peter Wiedmann • Frank Buckler
Dimensions: 244 x 170 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 316
Edition: 2nd 2., Uberarb. U. Erw. Aufl. 2003 ed.
ISBN-13: 978-3-409-21673-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-409-21673-1
Barcode: 9783409216739

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