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Inclusive Branding - The Why and How of a Holistic Approach to Brands (Paperback, Softcover reprint of the original 1st ed. 2002)
Loot Price: R2,376
Discovery Miles 23 760
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Inclusive Branding - The Why and How of a Holistic Approach to Brands (Paperback, Softcover reprint of the original 1st ed. 2002)
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Klaus Schmidt has been a pioneer in the concept and process of
inclusive, or holistic, branding as an integral - indeed leading -
element in corporate strategy. This book explains the genesis and
characteristics of the holistic approach, including its dimensions,
structure and methodology, then demonstrates its startling
relevance to today's pressing global business issues. Compelling
case studies from leading organisations in a variety of industries
show the practical necessity of holistic brand thinking, and its
results.
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