Inclusive Branding - The Why and How of a Holistic Approach to Brands (Paperback, Softcover reprint of the original 1st ed. 2002)

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	2002
First published:	2002
Authors:	Klaus Schmidt • C. Ludlow
Dimensions:	216 x 140mm (L x W)
Format:	Paperback
Pages:	210
Edition:	Softcover reprint of the original 1st ed. 2002
ISBN-13:	978-1-349-43015-4
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-349-43015-3
Barcode:	9781349430154

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