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Event-Protokoll - Regeln, Ablaufe und Prozesse bei Veranstaltungen zur erfolgreichen Stakeholder-Kommunikation (German, Paperback, 1. Aufl. 2021) Loot Price: R573
Discovery Miles 5 730
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Event-Protokoll - Regeln, Ablaufe und Prozesse bei Veranstaltungen zur erfolgreichen Stakeholder-Kommunikation (German,...

Event-Protokoll - Regeln, Ablaufe und Prozesse bei Veranstaltungen zur erfolgreichen Stakeholder-Kommunikation (German, Paperback, 1. Aufl. 2021)

Knut Lohrisch, Stefan Luppold

Series: essentials

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Loot Price R573 Discovery Miles 5 730

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Kein Event ohne Protokoll! Was meist nur als Etikette und Placement bekannt ist, tragt entscheidend zum Erfolg bei Veranstaltungen bei. Der richtige Umgang mit Stakeholdern ist gerade in der Live Communication ein wesentliches Element, um die beabsichtigte Wirkung erzielen zu koennen. Es muss in der Organisation und Planung verankert sein, bei der Durchfuhrung als wahrnehmbare Wertschatzung, als erkennbare Gastgeber-Kultur positioniert werden. Ob nun als Corporate Protocol institutionalisiert oder mit den entsprechenden Kompetenzen als Bestandteil der Unternehmenskommunikation: Event-Protokoll ist Stakeholder-Management.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: March 2021
First published: 2021
Authors: Knut Lohrisch • Stefan Luppold
Dimensions: 210 x 148 x 4mm (L x W x T)
Format: Paperback
Pages: 61
Edition: 1. Aufl. 2021
ISBN-13: 978-3-658-32877-1
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 3-658-32877-0
Barcode: 9783658328771

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