The Japanese automotive industry enjoyed spectacular success in the
1980s. This was largely due to the so-called 'Lean Production
System' - the combination of an efficient production system, an
effective supplier system, and a product development system. In the
1990s the industry fell on hard times because of the Japanese asset
price bubble and extreme currency appreciation. In this 2010 book,
eminent industry specialist Koichi Shimokawa draws on his thirty
years of research and fieldwork with Japanese and American firms,
to show how the Japanese automotive industry has managed to recover
from this difficult period. He shows how firms like Toyota were
able to transfer Japanese systems to overseas plants and how they
have changed in order to compete in increasingly globalized
markets. In addition, the book also addresses the two major
challenges to the current industry model: the rise of China and the
environmental and energy supply situation.
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