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Sport Consumer Behaviour - Marketing Strategies (Paperback)
Loot Price: R406
Discovery Miles 4 060
You Save: R24
(6%)
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Sport Consumer Behaviour - Marketing Strategies (Paperback)
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List price R430
Loot Price R406
Discovery Miles 4 060
You Save R24 (6%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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All successful marketing strategies in sport or events must take
into account the complex behaviour of consumers. This book offers a
complete introduction to consumer behaviour in sport and events,
combining theory and cutting-edge research with practical guidance
and advice to enable students and industry professionals to become
more effective practitioners. Written by three of the world's
leading sports marketing academics, it covers a wide range of areas
including: social media and digital marketing the segmentation of
the sport consumer market service quality and customer satisfaction
sport consumer personalities and attitudes the external and
environmental factors that influence sport consumer behaviour.
These chapters are followed by a selection of international case
studies on topics such as female sport fans, college sports,
marathons and community engagement. The book's companion website
also provides additional resources exclusively for instructors and
students, including test banks, slides and useful web links. As the
only up-to-date textbook to focus on consumer behaviour in sport
and events, Sport Consumer Behaviour: Marketing Strategies offers a
truly global perspective on this rapidly-growing subject. This book
is an invaluable resource for anyone involved in the sport and
events industries, from students and academics to professional
marketers.
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