0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Public relations

Not currently available

The Global Public Relations Handbook, Revised and Expanded Edition - Theory, Research, and Practice (Paperback, 2nd New edition) Loot Price: R465
Discovery Miles 4 650
You Save: R30 (6%)
The Global Public Relations Handbook, Revised and Expanded Edition - Theory, Research, and Practice (Paperback, 2nd New...

The Global Public Relations Handbook, Revised and Expanded Edition - Theory, Research, and Practice (Paperback, 2nd New edition)

Krishnamurthy Sriramesh, Dejan Vercic

 (sign in to rate)
List price R495 Loot Price R465 Discovery Miles 4 650 You Save R30 (6%)

Bookmark and Share

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.


General

Imprint: Routledge
Country of origin: United Kingdom
Release date: 2009
First published: 2009
Editors: Krishnamurthy Sriramesh • Dejan Vercic
Dimensions: 254 x 178 x 45mm (L x W x T)
Format: Paperback
Pages: 952
Edition: 2nd New edition
ISBN-13: 978-0-415-99514-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
Promotions
LSN: 0-415-99514-0
Barcode: 9780415995146

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners